MagentaPen was created to provide you with personalised, high quality greeting and event cards for those special moments in your life and those who are important to you.

"Real Cards, Real Moments" is about capturing those special moments and ensuring that they are celebrated.

MagentaPen Team

Beth Etling, Founder and Managing Director

Sam Pearce, Director of Marketing & Operations

Glenn Murray, Technology Evangelist

Photographers

Are you interested in having your work on our cards? Email us with your details and we'd be happy to look at your portfolio.

Beth Etling Biography

With 15+ years in the event industry and a major player in the corporate global events business, Beth has brought together people from all disciplines to connect and forge important business relationships. She has produced major events in North America and Australia and developed content to teach, build and enrich individuals to ultimately enhance their personal, corporate and business networks. With this experience, she has now turned her attention to helping herself and others enrich those relationships and networks through personalised communication with MagentaPen.  

An avid black and white photographer and small business owner, Beth understands what it takes to make an impression with her clients. Her work is distributed throughout the United States in Target® and Kohls®, two of the largest US retailers. She understands the impact this B&W medium has on the general public and combines this with personalisation to enhance her business' customer loyalty. And as a photographer, Beth strongly believes in supporting the local art community which is evident in the MagentaPen experience.

Beth Etling is a natural networker, connector, and traveller who believes in enriching and strengthening personal, corporate and business relationships through personalisation and the moment created with MagentaPen.